Final online usage numbers for 2012 released Tuesday confirmed that
Windows 8 failed to match Windows Vista's uptake pace during its first
two months.
Preliminary numbers from Net Applications last week indicated that Windows 8 would end the month behind Vista's uptake at the same point in its release cycle. Yesterday's data confirmed the earlier projections by Computerworld.
According to the U.S.-based analytics firm, Windows 8's December
global usage share was 1.9% of all Windows PCs, slightly lower than the
2.2% Vista posted in early 2007 after two full months of availability.
Windows 8 did make its strongest showing in the month's final week,
however. In the week ending Dec. 29, which included Christmas, Windows 8
accounted for 2.1% of all Windows systems, a jump of four-tenths of a
percentage point from the week before.
It was Windows 8's biggest-ever week-to-week increase since its Oct. 26 launch.
The inability of Windows 8 to keep pace with Vista is a troubling
sign for the new operating system. Vista was pegged a failure, in part
because it was adopted by relatively few customers, so associations with
that flop rather than with the triumphs before and after -- Windows XP
and Windows 7 -- could paint Windows 8 with the Vista brush.
While Windows 8 competed with Vista in uptake, it clearly has lost
the battle with Windows 7. By the end of Windows 7's second month of
availability, the 2009 OS powered 6.2% of all Windows machines, or more
than three times Windows 8's current share, Net Applications' data
showed.
But Windows 8 debuted in a decidedly different environment than did Vista, or even Windows 7.
Analysts, who have been predicting a weak reception for the new
operating system for months, have cited a sweeping set of reasons for
their forecasts. One, enterprise upgrade fatigue -- companies that
recently moved from Windows XP to Windows 7 have no stomach for another
migration anytime soon -- puts Windows 8 in the same boat as Vista.
In 2007, most businesses relied on Windows XP, a proven workhorse
with more than five years behind it. Few bothered to tackle Vista.
Windows 8 faces a similar situation, with the three-year-old Windows 7
now widely used by enterprises. Experts have said it's unlikely
companies will migrate to Windows 8 because of the robustness of Windows
7 and their recent move to it.
Economic conditions may also be playing a part in Windows 8's
lethargic uptake, although the data doesn't completely explain the new
OS's sluggishness.
The Consumer Confidence Index, a widely-cited economic indicator,
averaged 68.3 in the last two months of 2012, a far cry from the
high-flying 109.7 of Vista's initial two months of availability during
the first quarter of 2007. By that metric, it's understandable that
Windows 8 lags behind Vista.
But during the first two months of Windows 7 PC sales, the Index was
even lower than currently, with an average of just 49.7 for the final
two months of 2009, when the U.S. was in the throes of a major recession
after the financial implosion in 2008. According to the Index, Windows
8's uptake should be greater than Windows 7's. It's not.
Instead of leaning on only upgrade tendencies and economics, most
analysts have hammered a different observation: Unlike its two
precursors, Windows 8 -- and the PCs that run it -- must compete with
tablets, a device category jump-started by Apple's iPad in April 2010.
Under that explanation, dollar defections to tablets translates into a
slow-down in PC sales -- and corresponding sluggishness in new
operating system's uptake.
It's clear that users, whether consumers or enterprise workers, are
increasingly choosing tablets -- virtually all of which run a
non-Microsoft OS -- as their mobile device. That reduces sales of
Windows machines, especially notebooks, and generally lengthens
everyone's PC refresh cycle.
Research firm IDC, for instance, recently raised its 2012 tablet
sales forecast to 122 million devices, up 72% from 2011. Meanwhile,
sales of PCs -- although still dwarfing tablets -- have stalled, and
will likely come in flat for the year or even down from 2011.
Last October, IHS iSuppli forecast the latter, noting that if its
projections turned out accurate, 2012 would be the PC market's first
annual decline since 2001, when the "dot-com" bust traumatized the
industry.
Net Applications' numbers also reported on trends other than Windows 8's uptake.
Windows XP lost seven-tenths of a percentage point last month to
close the year at 39.1% of all personal computers, or 42.6% of
Windows-only machines. Vista slipped slightly as its share continued to
edge toward zero.
Meanwhile, Windows 7 picked up four-tenths of a percentage point,
ending December with a 45.1% share of all PCs and 49.2% of all Windows
PCs.
Windows overall gained ground last month, increasing its share by
three-tenths of a percentage point, the largest increase since last
March. At the end of 2012, Windows powered an estimated 91.7% of the
world's personal computers, down half a point for the year, just a third
of Windows' loss during 2011.
Mac OS X and Linux both lost share in December, with the former down
two-tenths of a point to 7.1% and the latter off less than one-tenth of a
point to 1.2%. Apple's operating system finished the year up
seven-tenths of a percentage point, while Linux was down two-tenths of a
point.
Net Applications measures operating system usage by tracking unique
visitors to approximately 40,000 sites it monitors for clients.
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